Danielle - weird, I wasn't able to see the post again. Here's a copy:
In Gray Bretchin's novel, “Imperial San Francisco” it analyzes San Francisco as a imperial city that has set new trends, ideas, technology, etc. is largely contributed to the effect that ads have on the people. Ads are extremely influential ways to lure those in to possibly accepting the “new” trend and they also at times create massive controversy. The introduction introduces President Ronald Reagan (I am not saying he is the only person with the idea of creating advertisements) for bringing forth the idea to create “short, symbolic images” that would spark a “firing public imagination.” His whole idea behind advertising, in my opinion, is simply genius. Think about it, before advertisements or political messages, there truly was not world wide controversy. Controversy stirs things up which ultimately makes the people who come across the ad more involved with the product or idea. The ad on page 8 truly captures the way an ad can cause massive controversy. The ad shows a train heading straight through the mountains disrupting all native and wild life. The train is driving toward the indians and wild life as if they were invisible. The indians and wildlife are jumping out of the way because industrialization in America is rapidly expanding leaving true nature in the dust. The ad portrays California as a sunny, industrialized state that has no regard for its environment, but just to establish and better itself as a industrialized empire. San Francisco has become a major city in California given its location, natural resources, culture, and technology; however San Francisco has quietly and discretely become comparable to “LA” or “Sacramento” when it was before an artists paradise. The ad “serves as a metaphor for the effect that great cities [such as San Francisco] have upon the natural world.” San Francisco is emerging into a empire which in result has the power “to transform the nonhuman world on which its people depend.”
Interesting what has to happen for the imperial expansion to take place. For instance, what types of attitudes do people have to develop about the environment or native peoples in order to justify the industrial? What sorts of stories did they tell? How did they justify the destruction? Can we read any of these justifications in the ad, I wonder?
When the imperial expansion in San Francisco began to take place, I believe that the people were hesitent and very much distraught with the way that society was disrupting both the ecological and physical appearance of society. However, overtime with the help of ads people became more open to the idea of "new" advances in technology, etc. that has ultimatly ruined the balence in our society.
4 comments:
Danielle - weird, I wasn't able to see the post again. Here's a copy:
In Gray Bretchin's novel, “Imperial San Francisco” it analyzes San Francisco as a imperial city that has set new trends, ideas, technology, etc. is largely contributed to the effect that ads have on the people. Ads are extremely influential ways to lure those in to possibly accepting the “new” trend and they also at times create massive controversy. The introduction introduces President Ronald Reagan (I am not saying he is the only person with the idea of creating advertisements) for bringing forth the idea to create “short, symbolic images” that would spark a “firing public imagination.” His whole idea behind advertising, in my opinion, is simply genius. Think about it, before advertisements or political messages, there truly was not world wide controversy. Controversy stirs things up which ultimately makes the people who come across the ad more involved with the product or idea. The ad on page 8 truly captures the way an ad can cause massive controversy. The ad shows a train heading straight through the mountains disrupting all native and wild life. The train is driving toward the indians and wild life as if they were invisible. The indians and wildlife are jumping out of the way because industrialization in America is rapidly expanding leaving true nature in the dust. The ad portrays California as a sunny, industrialized state that has no regard for its environment, but just to establish and better itself as a industrialized empire.
San Francisco has become a major city in California given its location, natural resources, culture, and technology; however San Francisco has quietly and discretely become comparable to “LA” or “Sacramento” when it was before an artists paradise. The ad “serves as a metaphor for the effect that great cities [such as San Francisco] have upon the natural world.” San Francisco is emerging into a empire which in result has the power “to transform the nonhuman world on which its people depend.”
Interesting what has to happen for the imperial expansion to take place. For instance, what types of attitudes do people have to develop about the environment or native peoples in order to justify the industrial? What sorts of stories did they tell? How did they justify the destruction? Can we read any of these justifications in the ad, I wonder?
Thanks for posting my blog again it must be the program that I am using. I will look into it more.
When the imperial expansion in San Francisco began to take place, I believe that the people were hesitent and very much distraught with the way that society was disrupting both the ecological and physical appearance of society. However, overtime with the help of ads people became more open to the idea of "new" advances in technology, etc. that has ultimatly ruined the balence in our society.
Post a Comment